A 270° immersive showroom needed a structured story to communicate a multi-part innovation district to visitors and stakeholders, without relying on long explanations or guided narration.

Maintain continuity across multiple screens, control viewer attention, and keep key messages legible and ordered while visitors enter, move, and watch from different angles.

Built a scene-by-scene narrative framework, defined screen roles per moment, designed timing and transitions for attention control, and translated messages into modular motion templates for consistent updates.

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Delivered a repeatable storytelling system that reduces cognitive load, improves message recall, and supports consistent presentations across tours, client visits, and future content refresh cycles.