Bytown Museum is Ottawa’s oldest building, holding 10,000+ artifacts. Despite strong heritage and location, its visual presence feels “hidden” and dated. The goal was a modern system that improves recognition and supports print, digital, and spatial applications.

The system had to balance heritage with a contemporary voice, stay highly legible for families and tourists, and remain consistent across many formats: panels, wayfinding, directories, banners, and social avatars. It also needed bilingual naming and clear hierarchy.

Built a modular framework: defined type hierarchy (Franklin Gothic + Copperplate), a restrained palette derived from archival tones, and repeatable layout ratios that keep branding under 25% and content dominant. Developed a symbol set from museum architecture elements to scale across print and environmental graphics.

Delivered a unified signage toolkit with specified panel and wayfinding sizes (e.g., panels W200×H200/400/600mm; wayfinding boards W600×H1200mm and W1000×H600mm; directory W900×H1200mm). This standardizes production, improves on-site navigation, and keeps campaigns and exhibits visually consistent.