Logitech sells high-volume peripherals, where packaging is unavoidable. I focused on sustainability as a functional behavior change, not a graphic claim: design a carton that keeps value after unboxing by becoming a daily-use object.

The structure had to ship as a compact retail box, then convert into a stable stand that holds a 200–250g headset. It also needed frustration-free assembly, minimal parts, and a dieline accurate enough for production constraints and tolerances.

I built the box on B-flute board and reserved specific panels for the stand. Users tear along perforations, fold by creases, and slot six parts into a cross-base to lock stability. Graphics were reduced to a clean label system and a blueprint-style poster to explain the transformation.

Delivered a production-ready dieline (flat 640×542mm; box 200×200×80mm) and a stand build (145.6×145.6×200mm) designed for 200–250g headsets. The conversion requires no tools or glue and targets ~5-minute assembly, turning packaging into a reusable product accessory.