Interpretive Graphics

client:

Canada Agriculture and Food Museum

role:

Concept development, interpretive graphics, artwork production.

problem:

Diverse exhibits required clear, accessible bilingual interpretation.

result:

Panels and labels connect visitors with science, sustainability, and food history.

skills:

Bilingual typography, information hierarchy, illustration, print production.

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Context

Across multiple Canada Agriculture and Food Museum exhibitions, interpretive panels and labels support subjects ranging from hydroponics and sustainable materials to children's kitchen activities and historic household objects. Each assignment required a graphic response suited to its exhibit and setting.

Challenge

Different exhibits presented varying content, dimensions, and viewing distances. Bilingual information needed to remain legible alongside physical objects, displays, and family activities, while fitting existing spatial and graphic conditions without overwhelming the visitor experience.

Approach

Developed exhibit-specific layouts combining bilingual typography, illustrations, imagery, and clear reading hierarchies. Work ranged from large wall panels and playful children's graphics to smaller object labels, supported by concept sketches and production-ready artwork adapted to each installation.

Impact

The completed graphics help visitors connect objects and activities with their scientific, cultural, and historical context. Each solution supports a distinct exhibit experience through clear communication, approachable visuals, and practical integration with the museum environment.

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