I chose Flora’s Door, a plant-based restaurant, and used “Amatic SC” for titles to express a natural, veggie-inspired feel. For body text, I used “Lora Regular” to ensure calmness and readability. I designed the logo using Amatic SC, incorporating vegetables into the letterforms. For colour, I explored two palettes: one with mustard yellow and various greens, another with light mint, fluorescent green, and dark green to create strong visual contrast.

As my 2nd step, I built a mood board. I sourced close-up vegetable images from royalty-free websites recommended by the professor, focusing on freshness and detailed plant textures. Then I collected reference designs that matched my target colour palette and natural tone. These visual materials helped set the overall mood and direction. Once the mood board was completed, I used it as a guide to begin developing the layout.

In my 3rd step, I explored 2×2 and 2×4 grid systems for each panel. My layout places food names on the left and prices or images on the right. I chose a tri-fold(total 6 panels) arrow-width format to convey an elegant feel. For the cover, I used a close-up veggie image with rich texture to evoke freshness. The centered logo and slogan maintain a clean, calm, and natural presentation.

This is my final layout using the 2×2 grid system and my 1st colour option: mustard yellow with shades of green. I completed the design in InDesign and printed it at full scale to test font size and colour contrast. I also tested the mockup’s usability, whether it opens easily and sits well on a table. After feedback from my professor, I fine-tuned the contrast to ensure clarity and accessibility.