Design a 4-page magazine layout using one evocative word and provided text, demonstrating creative typographic expression, clear hierarchy, unity, and precision in typesetting, without the use of images, using only type and colour.
In week 1, I developed the concept “Submerge” through mind mapping and a mood board that explored emotions like fear, weightlessness, and isolation. I began sketching headline ideas using Illustrator and Photoshop, while preparing multiple typographic grid layouts for early feedback and direction.
In week 2, I began sketching the word “Submerge” with concepts like flowing water, sinking letters, and submarine references. I also explored 4 typeface options for the headline, comparing how each conveyed the mood and visual dynamics of the theme most effectively.
I developed 2 layout versions based on the concept of sinking letters. The left design uses a photo-based underwater scene for stronger visual impact, while the right uses type-based line art to represent movement and bubbles. Although I preferred the right version personally, I chose the left layout for its clearer communication and emotional strength, then completed the full spread using InDesign.
The final layout uses a cohesive color palette drawn from the underwater image, applying analogous hues to unify the entire spread. I chose New Times Roman for its elegance, pairing it with varying shades of cyan to evoke a calm, immersive, and sophisticated tone throughout the design.
