Storytelling Website

course:

Web Design III

subject:

City of Victoria

professor:

Wendy Warren

time used:

21

hours

tools used:

Illustrator, Photoshop, Figma, Webflow

objective:

Design a one-page interactive website that tells a meaningful story. Starting in Figma and built in Webflow, it focuses on narrative structure, responsive design, visual consistency, and user interactivity to create an engaging digital experience.

website link

Sketching, Layout Grid

I selected “City of Victoria” as the theme, focusing on the colonial and urban development of Hong Kong from 1841 to 1940. After research, I began sketching layout ideas for each section, planning the scroll-based narrative flow and grid system to structure the one-page website clearly.

Mood Boards

In this step, I developed a mood board using a Victorian-era colour palette: gold, sand, bronze, brown, and olive green. For typography, I selected Cinzel for headings and Times New Roman for body text and buttons to reflect the historical theme accurately.

Low-fidelity Prototype

I built the low-fidelity prototype in Figma by arranging all visual elements in position, including images, maps, and text blocks. I also defined interaction details like slide-ins, fade effects, and scroll-triggered transitions to guide the user smoothly through the story.

High-fidelity Prototype

In this stage, I finalized the high-fidelity prototype in Figma with full colors, images, and typography. After refining interactions based on feedback, I developed the site in Webflow. Adapting the design for mobile was most challenging due to layout and vertical scroll adjustments.