I analyzed Logitech’s brand, original packaging, and key competitors: Poly, Razer, and Samsung. I studied the target audience demographics and psychographics, created a mood board, and developed 2 sustainable concept directions through sketches: a reusable headset stand and an AR-integrated package.

I further developed my concept of a reusable box by transforming the packaging into a functional headset stand. Rather than merely representing sustainability through graphics, I focused on practical value: creating a secondary use that reduces waste while enhancing the user experience.

I focused on optimizing functionality and user experience. The greatest challenge was transforming a flat box into a stable 3D headset stand. I carefully calculated every dimension and fold to ensure easy assembly and structural integrity. It was essential to maintain user-friendliness, if the structure was too complex or fragile, users would be discouraged from reusing it. I also minimized ink usage to reduce production costs and emphasize sustainability. This stage fully realized the concept of reusable packaging with both aesthetic and environmental value.

In final stage, I built a working prototype and refined the design based on professor feedback. I adopted a minimal black exterior for the stand, keeping only the Logitech logo for branding. To communicate the concept clearly, I created a poster in blueprint style using Logitech’s brand blue, illustrating each transformation step from box to headphone stand. This approach emphasizes the concept of “box-transformation,” aligning design clarity with sustainability goals.